In a tight job market, an employee brand can be a powerful strategy to attract and retain workers. To gain a competitive advantage, HR must look beyond salary and benefits packages to offer other distinguishable values -- such as company culture, mission and ethics -- all of which can be summarized and communicated by an employer brand.
Monster has conducted a survey of more than 500 Human Resources managers and 1,000 workers to assess the use and effectiveness of employer branding as a part of a retention and recruitment strategy. By gaining a better understanding of how HR is using employer brands and how employees are responding to such communication, conclusions can be drawn regarding how HR managers can more effectively manage their own employer brands.
The webinar provide key insights into finding the elements that define a successful brand and learn how to instill these characteristics in your recruitment strategy by:
- Communicating your company’s mission, values and the employee value proposition in an employer brand
- Differentiating your company from its competitors in the eyes of current and potential employees
- Attracting and retaining employees that best fit within your company culture
Monster thanks our presenters Matthew Adam and Abby Mehta
Matthew V. Adam
Vice President & Talent Strategist
NAS Recruitment Communications
Matthew Adam has spent the last 13 years as a recruitment strategy consultant for a diverse client roster, including both Fortune 500 and small start-ups. He leads the development of effective Employment Brands that define and shape an organization’s recruiting efforts in today’s marketplace. He is currently the Vice President and Talent Strategist for NAS Recruitment Communications, an agency of the McCann-Worldwide Group, a leading provider of innovative human resource communications solutions, with offices in 37 major markets in the United States and Canada.
Mr. Adam is a featured industry speaker on Employment Branding and Interactive Recruitment Marketing and has presented at various SHRM, EMA and CUPA-HR events.
Abby Mehta, Ph.D.
Director of Marketing Research
Monster
Abby Mehta leads global advertising and brand research for Monster including brand awareness and image tracking as well as brand value proposition and positioning for Monster’s business to consumer and business to business branding and advertising efforts.
Prior to joining Monster, Dr. Mehta was Director of Research at Gallup & Robinson, Inc. for over 13 years where she led the development and execution of various brand research and advertising testing systems, and worked with leading advertisers such as Pfizer, P&G, Kraft, Time, IBM, Verizon, Liberty Mutual, TV Guide as well as the FTC, FEMA and Atlanta Committee for Olympic Games. She has spoken before such prestigious organizations as the Advertising Research Foundation, the American Academy of Advertising, and the American Psychological Association.